516.858.3771  |  Get A Quote

Attorney Website Design Blog

Tuesday, July 3, 2012

Fireworks on Your Website

When a prospective client stumbles across your website, you can be pretty certain that your site is not the only one they will visit. Chances are they will also check out three or four other local firms online. We hear from many practices that acknowledge this inevitable fate and state that they want the “wow factor” so they really stand out to prospective clients. As a team of marketing consultants and graphic designers, we love when firms want to move outside of the box but we’re often surprised by their vision for “standing out.”


Read more . . .


Thursday, June 28, 2012

62 Day Website Challenge

Recently as I was skimming through our Twitter feed, I came across a blog post from a marketing consultant that we follow. She wrote about a blog challenge which she had undertaken, vowing to post a new entry every day for 90 days straight. And while it seems like a tremendous undertaking (she is currently about three weeks in), it will undoubtedly have significant benefits on her website and the way she connects with online visitors and clients.

The issue with most people and committing to long-term marketing goals is that we want instant gratification. Most firms we work with start blogging because they know it will help their websites “do better.” They post twice a week for three weeks and then they give up.


Read more . . .


Thursday, June 21, 2012

Is Twitter a Good Marketing Tool for Your Law Firm?

About a year and a half ago, we created a Twitter account for Amicus Creative Media. Like most businesses starting up on the social media network, we hoped that the account would bring us new business, allowing us to engage with attorneys who might be in need of a new website. We created a branded Twitter profile, studied all of the Twitter terminology and devised a long-term social media engagement plan.

A year and half and 1500 Tweets later, we’ve learned a lot about Twitter from a B2B perspective. Our clients often ask if it’s worth their while to be active on the social media platform so we thought we’d share the 5 main lessons we’ve learned on Twitter.


Read more . . .


Friday, June 15, 2012

Links, Links Everywhere!

Most of the firms that we work with have no shortage of links on their websites. These links take users to websites for colleagues, organizations that the attorneys belong to, online resource guides and news articles. And while strategic links to well aligned websites can make your law firm’s site a great tool for visitors, they can often require frequent review and modification.


Read more . . .


Thursday, June 7, 2012

You firm may be different but is your marketing message?

Of the 500 attorney websites we’ve developed over the past 5 years, the overwhelming majority have been for solo practitioners or firms with 5 or fewer lawyers. Not to tip our own caps, but we have become the experts in small firm marketing. When we ask most of these firms what the main message is that they’d like to convey with their new websites, the large majority say, “that we’re different.” Many have come from Am Law 100 backgrounds and want to shed the reputation that many firms carry with them—that they are expensive and largely inaccessible. And while this message of being different, with lower rates and more personalized service is appealing to some prospective clients, it is not different from many of the firm’s competitors. In fact, in small law firm marketing, it’s become the status quo.


Read more . . .


Friday, June 1, 2012

Use Your Firm’s Website to Track Employee Hours

Guest post by: Peggy Emch

Once you’ve got your new website up and running, there is a lot it can offer beyond just serving as a marketing tool to engage prospective clients.

Your clients will find your website useful for resources like document storage, article libraries, interactive calculators, and FAQs.

You can also make your website a great resource for employees by integrating your Timesheets.com account with your website allowing them to track their hours right from your site Employees can enter hours, look at timesheet history, request time off, and see what’s in the time off bank. All right from your own website!


Read more . . .


Wednesday, May 23, 2012

Advertising Your Firm’s Upcoming Events

Many law firms host educational events for clients, colleagues and prospective clients throughout the year. These seminars can be a great way can be a great way to demonstrate your expertise and drum up business, but they do require a bit of “advertising” on your end to ensure you have a significant number of registrants. To get the word out about your upcoming events and make them a great success, consider the following promotional tips:


Read more . . .


Tuesday, May 15, 2012

Amicus Creative Attends the New Jersey State Bar Association’s Solo & Small Firm Conference

This week, members of the Amicus Creative Media team will be heading to Atlantic City to attend the New Jersey State Bar Association’s Annual Solo & Small Firm Conference. The day-long event hosts attorneys from around the state and provides them with practical advice and tips on building a successful practice. Our team will be on hand to discuss our starter website package, developed with solo practitioners in mind, and will provide complimentary website assessments for all attendees. Stop by to say hello, learn more about our services and see how we’ve taken over 500 small law firms across the country to new heights.


Tuesday, May 8, 2012

Don’t Be a Victim of the Success of Your Website

You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients.  You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast.


Read more . . .


Friday, May 4, 2012

Creating a Landing Page for Your Law Firm’s Online Marketing Strategy

There are countless legal marketing scams out there. Companies regularly target law firms trying to sell them costly domain name renewals (when already set to renew with existing host), expensive yet ineffective directory listings, a mobile version of the firm’s website or engage them in a link scheme. We hear all about these rip-offs from our clients who call us to ask if it’s worth the investment or whether there is any merit to the claims that these sales teams are making. Recently, we’ve heard from many clients who have been solicited by multiple companies who make “landing pages” for the firms in hopes of increasing online exposure for a particular set of keywords. Before you decide whether or not this is a valuable strategy for your firm, it’s important that you consider how they work and why they’re generally ineffective (and may actually be harmful) marketing tools.


Read more . . .


Tuesday, April 24, 2012

Designating an In-house “Webmaster” for Your Firm’s Website

When firms see our Site Manager they are often blown away; it’s easy to use and packed with marketing tools in a single interface. To familiarize our clients with our unique content management system, we schedule a one on one orientation during the development phase to give them a comprehensive lesson on making changes to their websites and utilizing the integrated features such as our Seminar Management tool and E-newsletter feature. Often the entire office, including attorneys and support staff, join in to learn the tool. And while it’s a great idea to get everyone onboard and familiar with the technology employed, it’s important that you designate one person on your team to be the office “webmaster.”


Read more . . .


Archived Posts

2015
2014
December
November
October
September
August
July
June
May
April
March
February
January



© 2018 Amicus Creative Media LLC | Legal
10 Harbor Park Drive, Suite 105, Port Washington, NY 11050
| Phone: 516-858-3771
Custom Website Design for Attorneys | Attorney Blog Design | Mobile Websites for Law Firms | | Practice Management | Legal Marketing | About | Featured Designs

Powered by
Amicus Creative Media Exclusive Website Platform


Our Partners

©  Zola Creative