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Attorney Website Design Blog

Tuesday, September 24, 2013

Your Marketing Professionals Under One Roof

Our clients often ask us where our programmers are located. They are accustomed to working with companies that outsource their development needs to Russia or India and assume that we too take this route. At Amicus Creative, however, we take a different approach. We never outsource any of our development needs and employ a full team of developers right from our offices in Port Washington, NY.

Could we outsource our programming needs and save some money? Sure, but we firmly believe in a collaborative approach to deliver the best service and marketing tools to our clients. Our team of experts really is a team that works together each and every day; it consists of attorneys, marketing consultants, graphic designs, client specialists, SEO professionals and of course, accomplished web developers. You outsource your online marketing needs to us, and we want you to be confident knowing that you have a diverse team working together to help you achieve your goals.

With our one stop shop, you can call our offices at anytime for help with a technical issue, SEO question or marketing idea; we’ve got you covered.


Tuesday, September 17, 2013

Engaging Prospects on Your Firm’s Website

Most firms develop a website to get found by prospective clients. It’s not enough, however, just to be found; you need to have the right tools in place to engage visitors. At Amicus Creative, we work to get your firm on the map and in front of new clients but that’s not all we do. We’re also experts at engagement and we’ve developed the most comprehensive attorney website system to foster interaction with prospects. The following tools are built right into our Site Manager and allow visitors to interact with your firm in a matter of seconds:


Read more . . .


Wednesday, September 11, 2013

Free Webinars to Propel Your Practice

At Amicus Creative, we don’t just deliver tools to help you propel your practice, we provide educational resources so you have a strong foundation for ongoing success. In the weeks ahead, we have two great events scheduled. These webinars are open to all members of the legal community, not just Amicus Creative clients.

October 10, 2013: Utilizing Google+ Business to Enhance Your Firm’s Online Visibility
December 4. 2013: Developing An Effective E-Newsletter Campaign to Supercharge Referrals

Each month, we also hold a Site Manager Refresher Course for all clients to give them expert insight into the marketing tools available through our exclusive content management system.

Sign up for one of these great events today!


Thursday, September 5, 2013

Amicus Creative Media Named Newest Member Discount Provider of the State Bar of Texas

Amicus Creative has been named a Member Discount Provider of the State Bar of Texas empowering attorneys throughout the Lone Star State to have a powerful web presence at a fraction of the price. All members of the State Bar will now receive a 25% discount off of the initial setup fee of a new website through Amicus Creative. All websites feature a custom design to resonate with visitors, professional copy to educate the community and interactive tools to engage with prospective and current clients. Members can learn more about this offer by visiting www.amicuscreative.com/texas


Wednesday, September 4, 2013

Avoid becoming unmarketable through career planning

By Chelsea Callanan

I graduated law school in 2008 – by December of 2012 I was making a transition into my fourth (and final) legal position. I had been the Goldilocks of Maine law firms. I started with Papa Bear (a 120+ lawyer firm), moved to Baby Bear (a boutique firm of less than 5 lawyers), and then tried Mama Bear on for size (a firm of 15 lawyers). What I didn’t realize about myself in any of the career changes was that what I really wanted to do was to work for myself. None of the settings, firms, or opportunities that I had experienced gave me that chance, and so none were a good fit for me although they were each amazing opportunities in their own right.

For me, it’s a good thing I realized I wanted to work for myself, and that my husband was game to have me join his previously established law firm in a very autonomous capacity. It made sense for us financially and based on our lifestyle goals and priorities. And it was a good thing, because the reality was that while I was figuring out what I wanted in my career through ad hoc transitions, I was making myself un-hirable and unmarketable. If I had not taken the time to really do some digging internally, about what it was that I was looking for, I might have sought out yet another transition and added another 1-2 year job stint on my resume that would be hard to explain away later.


Read more . . .


Tuesday, September 3, 2013

Connect with Us on Google+

Many attorneys are overwhelmed when it comes to marketing. Over the past six years, we’ve made it our mission to educate lawyers across the country on complex online marketing topics and have developed systems to make even the most time-intensive marketing campaigns more efficient.

As a way to share our expertise with an even larger audience and create meaningful discussions within the legal industry, we will be using Google+ to share even more great information with our “Daily Marketing Pro-Tip” series. These short posts provide you with expert insight into what works and what doesn’t. We won’t be taking any breaks throughout the year so you can expect 365 tips to help you propel your practice.

Follow us on Google+ to view these great tips and join in on the conversation.


Thursday, August 29, 2013

2013 Summer Wrap-Up

As we head into Labor Day Weekend, everyone is trying to sneak in those last minute vacations before the kids head back to school and business picks up once more. While we had a great summer filled with lots of sun and some gorgeous beach days, our work weeks were far from slow. In fact, since Memorial Day Weekend, we’ve launched over 30 new websites for attorneys throughout the country! We wanted to share just a handful of these great sites and show you how we spent the dog days of summer.

Volin & Swartz, a Mesa, AZ estate planning law firm 

Raymond Iryami Law Firm, a NYC practice specializing in corporate law, commercial litigation, and healthcare law

Russo Law Group, a Miami appellate law firm

Barbrack Law Firm, a Princeton, NJ collaborative divorce lawyer

Fitzgerald Campbell, a CA credit card lawsuit defense and collection harassment firm

Fuller & Fuller LLP, a NYC business immigration law firm

The Law Offices of Mark Raymond McDonald, an Irvine, CA criminal defense lawyer

Pozzuolo Rodden, P.C., a Philadelphia business & estate planning and family law firm

We also held a number of great educational webinars including one on “Converting Website Visitors into Leads.” If you missed this great presentation, you can watch it, and others, for free now by visiting our Webinar on Demand page.


Monday, August 19, 2013

Converting Website Visitors into Leads

We often hear from attorneys who have hundreds of new visitors to their websites each month but only receive a handful of leads despite these strong traffic patterns. There may be many explanations for low conversion rates but a poorly executed call to action is almost always one of the culprits. Last week, we held a webinar for attorneys exploring the development and implementation of an effective call to action. 

If you are struggling to generate leads from your law firm’s website, we encourage you to watch the recorded session and learn more about this critical component of online marketing success. 


Friday, August 9, 2013

Sending Callers to Your Website

If you’ve called an airline or your phone carrier recently, you’ve likely encountered an automated greeting explaining that you may be able to receive faster assistance and answers to your most common questions by visiting them on the web. In the world of law, things work a bit differently. Your clients can’t buy tickets online or report an outage in the area, and for most attorneys, the end goal is to get clients off of your website and calling your office, not the other way around. But what happens in the hours when you, or your well-trained receptionist, aren’t able to field the calls? 


Read more . . .


Thursday, August 1, 2013

Part II: Tablets

Your firm’s website looks great on your desktop but what about on your iPad?

Last week we explored the necessity of testing your website in the four major browsers (Chrome, Firefox, Internet Explorer and Safari) to ensure cross-browser functionality. Equally important is taking time to ensure that your website is tablet-friendly.


Read more . . .


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