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Friday, January 24, 2014

LinkedIn for Lawyers

Last week, we hosted a webinar on "Harnessing the Power of LinkedIn", exploring the ways in which attorneys can use this social network to effectively connect and engage with colleagues. We were fortunate to have Allison Shields, president of Legal Ease Consulting and one of the authors of LinkedIn in One Hour for Lawyers, Second Edition, share her expert insight. Allison shared valuable tips on optimizing your profile to effectively showcase your experience and credentials, connect with individuals and groups on the network, and key ethical considerations to keep in mind.

If you couldn’t join us for the live event, we encourage you to check out this presentation on demand to learn how you can create a more powerful presence on the “world’s largest professional network


Thursday, January 9, 2014

Virtual Networking Groups: Effectively Connecting & Engaging Online

Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your field even when your busy schedule doesn’t permit many events out of the office. To maximize the benefits of virtual networking, consider the following:


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Friday, January 3, 2014

Upcoming Events to Help You Increase Efficiency and Generate Greater Revenue in 2014!

For the past year, we’ve held educational monthly webinars covering a wide array of online marketing topics. In the year ahead, we’re teaming up with experts across the legal industry to present informative programs on an even more diverse group of topics. These online events are free to attend, and will undoubtedly give you expert insight into strategies and tools you can employ to propel your practice in the year ahead.


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Tuesday, October 15, 2013

Sharing New Website Content on LinkedIn

LinkedIn can be a great way to connect with contacts. It can also be an excellent medium to share valuable content and ideas with your professional network. Very often, attorneys add their website and/or blog URL to their profiles and think this is sufficient. Unfortunately, that’s not the case. To effectively syndicate your copy, you’re going to need to be a bit more proactive.


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Tuesday, September 3, 2013

Connect with Us on Google+

Many attorneys are overwhelmed when it comes to marketing. Over the past six years, we’ve made it our mission to educate lawyers across the country on complex online marketing topics and have developed systems to make even the most time-intensive marketing campaigns more efficient.

As a way to share our expertise with an even larger audience and create meaningful discussions within the legal industry, we will be using Google+ to share even more great information with our “Daily Marketing Pro-Tip” series. These short posts provide you with expert insight into what works and what doesn’t. We won’t be taking any breaks throughout the year so you can expect 365 tips to help you propel your practice.

Follow us on Google+ to view these great tips and join in on the conversation.


Thursday, June 21, 2012

Is Twitter a Good Marketing Tool for Your Law Firm?

About a year and a half ago, we created a Twitter account for Amicus Creative Media. Like most businesses starting up on the social media network, we hoped that the account would bring us new business, allowing us to engage with attorneys who might be in need of a new website. We created a branded Twitter profile, studied all of the Twitter terminology and devised a long-term social media engagement plan.

A year and half and 1500 Tweets later, we’ve learned a lot about Twitter from a B2B perspective. Our clients often ask if it’s worth their while to be active on the social media platform so we thought we’d share the 5 main lessons we’ve learned on Twitter.


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