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Online Marketing Resources for Attorneys: Webinars on Demand

We currently have the following webinars available for instant viewing: 


Search Engine Marketing & Your Firm Is it worth the investment
Search engine marketing (SEM) can be a great way to increase your firm's visibility on the web and drive traffic to your firm's website but it isn't without its challenges. In this webinar, we explore the basics of SEM with a focus on pay-per-click campaigns and showcase how you can get the most bang for your buck.

30 Things You Can Do to Enhance Your Firm's Online Presence in Just 30 Minutes
Building a powerful online presence is no easy feat. You must have a professional website with an effective call to action, high-quality content and properly optimized local listings. In this fast paced presentation, Fred Cohen, CEO of Zola Creative, explores thirty actions you can take to help increase your firm’s visibility and grow an online presence that helps you stand out from competitors.

Harnessing the Power of LinkedIn for Your Law Firm
In this webinar, Allison C. Shields, Esq., one of the authors of LinkedIn in One Hour for Lawyers, Second Edition, published by the American Bar Association Law Practice Division will show you how to leverage the world’s largest professional network to boost your own practice and profile. This webinar will give you practical strategies for maximizing your LinkedIn Profile, using LinkedIn to connect with referral sources, former classmates, colleagues and others in effective, mutually beneficial ways.

Developing an Effective E-Newsletter Campaign to Supercharge Referrals
It's important that all attorneys devise and implement a consistent top of mind marketing strategy to get in front of past clients and colleagues, fostering referrals and drumming up repeat business.

During this presentation, we explore the various components of an effective e-newsletter campaign which can be the most efficient way to stay in touch with all of your contacts throughout the year. From watching this presentation, you'll learn:

  • How to identify your target audience and create quality content
  • How to organize recipients and get prospective clients to sign up
  • The anatomy of a good e-newsletter
  • Different distribution systems including an inside look into Insight in Motion, the only e-newsletter system designed exclusively for attorneys
  • Ethical considerations

Converting Website Visitors Into Leads: Defining and Strengthening your Call to Action
Many firms have an attractive website that gets a good number of visitors each month but not a good number of leads. Far too often, these websites fail to have an effective call to action which engages prospective clients. During this free webinar, we’ll discuss:

  • Defining your target audience
  • Tailoring a call to action to spark interest and address their concerns
  • Highlighting your call to action on your website
  • Measuring effectiveness with Google Analytics
  • The almighty follow-up

To view the presentation, please complete the short form below.

#Confusedbysocialmedia: An Introduction for Attorneys Just Venturing into the World of Twitter, Facebook and LinkedIn
If you've recently attended a CLE course or networking event, you've likely encountered the buzz surrounding social media in the legal industry. Given this surge in popularity, many marketers now agree that it’s no longer sufficient to have a website for your practice but you also need to grow a presence on Twitter, Facebook and LinkedIn. During this presentation, we’ll closely examine the basics of each social network and provide you with insight into whether your firm should jump on the bandwagon (spoiler alert- we don’t think all firms should).

To view the presentation, please complete the short form below.

SEO Simplified: Think Like A Search Engine
If you’re like most attorneys, you’ve undoubtedly been approached by an “SEO expert” claiming that they can get you on the first page of Google Search Results in a matter of days or weeks. Unfortunately, far too many firms fall victim to bad SEO tactics because they simply don’t understand the basics. During this webinar, we’ll discuss Search Engine Optimization and what really matters to Google when ranking your site amongst the millions of other law firms. This webinar will provide you with a basic understanding of both on-site and off-site optimization so you can better optimize your site or make a well informed decision when considering professional SEO assistance.

To view the presentation, please complete the short form below.

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