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Attorney Website Design Blog

Thursday, October 15, 2015

SEO Webinar for Attorneys

In just a few weeks, we'll be hosting a free webinar for attorneys on search engine optimization (SEO). In this educational presentation, our SEO Director will explore recent changes in the search environment and share some core strategies that can help you improve your firm's visibility on the web. Space is limited so be sure to sign up online today.


Monday, September 28, 2015

If you remember only one thing about SEO, remember E.A.T.

In speaking with attorneys about search engine optimization, we’ve received thousands of questions about the process. Many want to know what exactly it is, how it’s done, what works and what doesn’t. In discussing the necessity for high-quality information, many attorneys are quick to question how the search engines are actually able to crawl each website and decipher good information from subpar content. Once we had an attorney comment that Google must employ millions of web surfers to do this well.

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Thursday, September 24, 2015

Google’s Agency Day in NYC!

Last week, several members of the Amicus Creative team attended Agency Day hosted by Google. This exclusive event invites a number of select Google Partners to join members of the search engine’s Account Strategy team for a day of education and networking.  Along the way we learned quite a few fun facts and helpful tidbits that we wanted to share with you:

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Monday, September 14, 2015

What Colors Represent Your Firm?

What is your favorite color? It’s a seemingly straightforward question that we’ve all been asked. Most people are quick to answer with a simple blue, green or red. When we pose this question to our clients during the design consultation, we often encounter a similar response from clients who haven’t really given it much thought and instead go with the norm. They explain that they want their site colors to be blue and gray or white and blue; they’ve taken their cues from competitors and assume that these colors must be optimal for performance. The truth is that most of the neutral color schemes have been overused and they fail to serve their purpose.

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Friday, September 4, 2015

Amicus Creative Takes Home Another Webaward

For the second consecutive year, Amicus Creative Media has won a WebAward for Outstanding Website in the Legal Industry. In this annual competition, a panel of judges reviews thousands of websites across 96 industries, evaluating design, navigation and usability. This year, only four websites were selected to the Outstanding Website category in the highly competitive legal industry and we’re thrilled that the website for Hendrick, Rascoe, Zitron & Long, LLC was among those selected.

This award winning site, which is the virtual home of a highly-respected estate planning practice in Atlanta, combines captivating design with intuitive navigation and highly informative copy. Please help us in celebrating the wonderful designers and project managers who helped to develop this dynamic website. And a huge thank you goes out to this firm and its amazing attorneys who put their trust in us with such an important element of their marketing strategy; we are so grateful to be able to bring our clients’ visions to life.

Tuesday, August 18, 2015

Amicus Creative Named to the Inc. 5000 List for Second Consecutive Year

Each year, Inc. Magazine ranks the fastest-growing privately held companies in the United States. For a second consecutive year, Amicus Creative Media has earned a spot on this list coming in at # 1415 with 293% growth over the past three years. 

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Wednesday, August 12, 2015

No One Trick Pony

Once upon a time (really about ten years ago, which in internet time, equates to approximately 90 human years), Amicus Creative Media was founded by a small firm attorney who was frustrated with the limited website options for law firms. Many of the services were prohibitively expensive and few failed to provide attorneys with a comprehensive marketing platform. Amicus Creative was launched to fill this void and provide a reasonably priced all-in-one solution for the modern practice.

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Monday, August 3, 2015

When it comes to real estate (and website development) you shouldn’t rush into anything

If you’ve ever been in the market for house, you’ve probably been warned that you shouldn’t make any decisions in haste.  Realtors and seasoned homeowners are quick to tell you that while you can always move, it’s never a simple process. A move is expensive, time-consuming and you can never predict whether it will be a seller’s market, if you do want to list your new home in just a few years. The same can be said of website development.

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Thursday, July 23, 2015

“Coming Soon” Isn’t a Content Strategy

We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and a “coming soon” label. Of course, their intentions are always good, and while they plan to tackle this content down the road, this task is rarely accomplished in a timely fashion, if ever at all. If you find yourself tempted to launch your website with a coming soon label, consider the following:

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Tuesday, July 14, 2015

Do you know the answers to these important marketing questions?

Larger law firms usually have CMOs, business analysts and a team of accountants who are the numbers people. Unfortunately, solo practitioners and small firms usually don’t have this luxury, and in addition to practicing law, attorneys in these boutique practices must also double as business development experts.

Every day, we meet attorneys who are just hanging out their shingles and struggle to know exactly which questions they should be asking and what data they should regularly analyze to assess the health of their practices and business development goals. Below, we’ve compiled a list of questions that all business owners, including attorneys, should be able to answer with ease. 

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Thursday, July 9, 2015

Pro-tip: Formatting Content on Your Firm’s Website

Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while others give a webmaster full management capabilities with the option to add or delete pages and even do more advanced tasks like manage upcoming events or an e-newsletter distribution list. One complaint we often hear from attorneys who work with even the most user-friendly systems is that the formatting of the content is incredibly difficult to control. 

Read more . . .

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