Social Media

Last week, we hosted a webinar on "Harnessing the Power of LinkedIn", exploring the ways in which attorneys can use this social network to effectively connect and engage with colleagues. We were fortunate to have Allison Shields, president of Legal Ease Consulting and one of the authors of LinkedIn in One Hour for Lawyers, Second Edition, share her expert insight. Allison shared valuable tips on optimizing your profile to effectively showcase your experience and credentials, connect with individuals and groups on the network, and key ethical considerations to keep in mind.

If you couldn’t join us for the live event, we encourage you to check out this presentation on demand to learn how you can create a more powerful presence on the “world’s largest professional network

Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your field even when your busy schedule doesn’t permit many events out of the office. To maximize the benefits of virtual networking, consider the following:

For the past year, we’ve held educational monthly webinars covering a wide array of online marketing topics. In the year ahead, we’re teaming up with experts across the legal industry to present informative programs on an even more diverse group of topics. These online events are free to attend, and will undoubtedly give you expert insight into strategies and tools you can employ to propel your practice in the year ahead.

LinkedIn can be a great way to connect with contacts. It can also be an excellent medium to share valuable content and ideas with your professional network. Very often, attorneys add their website and/or blog URL to their profiles and think this is sufficient. Unfortunately, that’s not the case. To effectively syndicate your copy, you’re going to need to be a bit more proactive.

Many attorneys are overwhelmed when it comes to marketing. Over the past six years, we’ve made it our mission to educate lawyers across the country on complex online marketing topics and have developed systems to make even the most time-intensive marketing campaigns more efficient.

As a way to share our expertise with an even larger audience and create meaningful discussions within the legal industry, we will be using Google+ to share even more great information with our “Daily Marketing Pro-Tip” series. These short posts provide you with expert insight into what works and what doesn’t. We won’t be taking any breaks throughout the year so you can expect 365 tips to help you propel your practice.

Follow us on Google+ to view these great tips and join in on the conversation.