You know the law. You understand your practice. You can draft a brief like it’s no one’s business. But web design may just not be your thing. Not to worry; it’s ours. Our diverse team of experts has worked closely with hundreds of law firms around the country to develop powerful attorney websites featuring captivating designs, compelling legal content, interactive site tools, and effective search engine optimization. Let us put our passion and attorney web design expertise to work for your firm so you can be even busier doing what you do best.
In addition to effective, totally custom attorney website design, Amicus Creative offers powerful legal marketing solutions including content-rich newsletters for law firms, logo design and identity development as well as advanced search engine optimization to supercharge your law firm's practice.
STRIKING DESIGNS
impress clients (and intimidate courtroom adversaries)
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Fully customized to represent your unique practice with a powerful impact
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Unlimited revisions during the design process to ensure that your site is everything you’ve ever wanted…and more.
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User-friendly navigation so that users are dazzled not only by the design but also by the content and structure.
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Free site redesigns for current clients to ensure your site never becomes outdated.
EFFECTIVE SEARCH ENGINE OPTIMIZATION
get your firm on the map
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Unique strategies which dynamically update each page on your site as search engine algorithms evolve.
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Ongoing SEO Support to ensure you are up-to-date on trends and resources to optimize your site.
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Synergy Optimization for those firms that desire a more aggressive online marketing campaign.
EXCLUSIVE SITE TOOLS & EASY MANAGEABILITY
innovative features turn your website into a powerful resource
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24/7 Access to Our Exclusive Site Manager allowing you to add or edit practice area content, attorney profiles, upcoming events or articles.
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Interactive Tools to Engage Visitors such as our Click to Call technology, Newsletter Management System, Upcoming Events Feature and Consultation Request
COMPELLING CONTENT
words that impart wisdom, enlighten and inspire
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Extensive Legal Content Library so you can focus on your billable work, and not have to spend hours on developing site copy.
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Custom content solutions including newsletter and blog authoring services.
INTEGRATED BLOGGING
establish yourself as an expert in your areas of practice
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Easy to Update and Manage right through the Site Manager
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Email and RSS Subscriptions so all of your many fans can keep up to date with your posts
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Moderated Comments to allow your readers to speak their minds while giving you ultimate peace of mind.
Feast your eyes on some of our featured law firm website designs to get an idea of how we can catapult your firm’s recognition and marketing reach to new heights.
LATEST BLOG ARTICLES:
 Amicus Creative Attends the New Jersey State Bar Association’s Solo & Small Firm Conference
This week, members of the Amicus Creative Media team will be heading to Atlantic City to attend the New Jersey State Bar Association’s Annual Solo & Small Firm Conference. The day-long event hosts attorneys from around the state and provides them with practical advice and tips on building a successful practice. Our team will be on hand to discuss our starter website package, developed with solo practitioners in mind, and will provide complimentary website assessments for all attendees. Stop by to say hello, learn more about our services and see how we’ve taken over 500 small law firms across the country to new heights.
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Don’t Be a Victim of Your Website’s Success
You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast.
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Creating a Landing Page for Your Law Firm’s Online Marketing Strategy
There are countless legal marketing scams out there. Companies regularly target law firms trying to sell them costly domain name renewals (when already set to renew with existing host), expensive yet ineffective directory listings, a mobile version of the firm’s website or engage them in a link scheme. We hear all about these rip-offs from our clients who call us to ask if it’s worth the investment or whether there is any merit to the claims that these sales teams are making. Recently, we’ve heard from many clients who have been solicited by multiple companies who make “landing pages” for the firms in hopes of increasing online exposure for a particular set of keywords. Before you decide whether or not this is a valuable strategy for your firm, it’s important that you consider how they work and why they’re generally ineffective (and may actually be harmful) marketing tools.
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Designating an In-house “Webmaster” for Your Firm’s Website
When firms see our Site Manager they are often blown away; it’s easy to use and packed with marketing tools in a single interface. To familiarize our clients with our unique content management system, we schedule a one on one orientation during the development phase to give them a comprehensive lesson on making changes to their websites and utilizing the integrated features such as our Seminar Management tool and E-newsletter feature. Often the entire office, including attorneys and support staff, join in to learn the tool. And while it’s a great idea to get everyone onboard and familiar with the technology employed, it’s important that you designate one person on your team to be the office “webmaster.”
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Tips to Help You Conquer the Dreaded Attorney Profile Page
In theory, writing your attorney profile should really be the easiest part of building your new website, but for many of our firms, the development comes to halt as the attorneys put off drafting their biographies for inclusion on the site. The truth is, most people don’t like talking about themselves and they find it challenging to present their background in a way that is interesting and engaging to a complete stranger. Here are a few simple steps which will help you put pen to paper:
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Are you harming your site with crude SEO strategies?
Last week one of our clients received a notification from Google stating that their firm’s site was in jeopardy of being removed from the search engine’s index because there were too many “unnatural links” to the site. You see, the firm had hired an “expert” to help optimize their site. In an attempt to game the system and increase the client’s PageRank, the “expert” had amateurishly added links to the client’s site from a variety of topically disparate and questionable websites. The large majority of the sites that contained these links were completely unrelated to the firm’s practice areas and included sites for car dealerships and photographers. And while this helped the site move up the SERPs initially, it ultimately backfired as Google caught on to the Black Hat-ish strategies being employed.
On our blog, we spend a lot of time highlighting ways you can help your website but equally important is an understanding of the tactics that can actually harm your site. Here are some top Black Hat strategies that you need to be weary of if you are working on your site or hiring a professional to assist you with optimization:
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But I get all of my business through referrals...
When we give presentations to attorneys, we inevitably hear one or two say “I get most of my business through referrals, I don’t need a good website (or a website at all for that matter).” What these attorneys fail to realize is that a firm’s website is not only a business generating tool but also a big part of the firm’s overall appearance and reputation. Even firms bursting at the seams with new clients need to have a good website. Here’s why...
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