Upon launching a new site, we advise our clients that good rankings with the search engines may take several months to attain because there is a general tendency by many search engines to not list new sites high up on the search results list. This is known in the search engine world as being in the "sand box" which is a metaphorical term coined by search engine experts to explain why most new websites have poor rankings.
Far too often, new website owners take a sit back and wait approach as the "sand box" months pass. There are steps you can and should take as soon as your website is launched to claim your spot with the search engines.
One of the most important things you can do for your website is to create local business listings with the major search engines. These listings allow you to list your firm name, URL, business information and key categories. To fully reap the benefits of local listings, you will want to make sure that you create listings with all of the major search engines including Google, Yahoo, and Bing.
To learn more about creating local business listings for your law practice, contact us today.