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Attorney Marketing

Tuesday, September 24, 2013

Your Marketing Professionals Under One Roof

Our clients often ask us where our programmers are located. They are accustomed to working with companies that outsource their development needs to Russia or India and assume that we too take this route. At Amicus Creative, however, we take a different approach. We never outsource any of our development needs and employ a full team of developers right from our offices in Port Washington, NY.

Could we outsource our programming needs and save some money? Sure, but we firmly believe in a collaborative approach to deliver the best service and marketing tools to our clients. Our team of experts really is a team that works together each and every day; it consists of attorneys, marketing consultants, graphic designs, client specialists, SEO professionals and of course, accomplished web developers. You outsource your online marketing needs to us, and we want you to be confident knowing that you have a diverse team working together to help you achieve your goals.

With our one stop shop, you can call our offices at anytime for help with a technical issue, SEO question or marketing idea; we’ve got you covered.


Monday, August 19, 2013

Converting Website Visitors into Leads

We often hear from attorneys who have hundreds of new visitors to their websites each month but only receive a handful of leads despite these strong traffic patterns. There may be many explanations for low conversion rates but a poorly executed call to action is almost always one of the culprits. Last week, we held a webinar for attorneys exploring the development and implementation of an effective call to action. 

If you are struggling to generate leads from your law firm’s website, we encourage you to watch the recorded session and learn more about this critical component of online marketing success. 


Friday, August 9, 2013

Sending Callers to Your Website

If you’ve called an airline or your phone carrier recently, you’ve likely encountered an automated greeting explaining that you may be able to receive faster assistance and answers to your most common questions by visiting them on the web. In the world of law, things work a bit differently. Your clients can’t buy tickets online or report an outage in the area, and for most attorneys, the end goal is to get clients off of your website and calling your office, not the other way around. But what happens in the hours when you, or your well-trained receptionist, aren’t able to field the calls? 


Read more . . .


Thursday, February 28, 2013

Developing a New Website for Your Firm? 5 steps you should take to make sure you are following all of the rules

All attorneys are subject to strict rules when it comes to communication with prospective clients and advertising.  If you’re in the process of developing a new website for your law practice or outsourcing the project to a web designer, it’s absolutely essential that you take the 5 actions outlined below to make sure you’re in compliance with all state bar requirements.


Read more . . .


Monday, October 29, 2012

Measuring Website Success

Success is always subjective. For some firms, website success may be achieving a top spot on a local Google search. For another, it might be getting four leads a month from the firm’s main site. And yet another may just consider having a professional-looking website as online marketing success.


Read more . . .


Tuesday, October 2, 2012

Put Your Website to the Test

We meet a lot of attorneys at conferences and networking events. Of course, the topic of their firms’ websites always comes up. The most common reaction we hear from lawyers is “I have a website but it could be better.” After digging a little deeper, we often find out why it could be better. Often the graphics just aren’t great, the content was never completed, the site is outdated or it looks nice but it just isn’t bringing in business. In an effort to help attorneys better understand the potential of their marketing efforts, we’re pleased to offer free, no-obligation website assessments.


Read more . . .


Monday, July 23, 2012

Automated Translation on Your Attorney Website May Actually Do More Harm than Good

¿Habla español? Parlez-vous français ? If your office is multilingual, it’s a good idea to include website content in all of the languages that you speak so that you can effectively reach and connect with all prospective clients, not just English-speakers. Ideally, your firm should have a separate website in each language or, at the least, several pages devoted to the different languages you (or your staff) speak.  Many firms, however, do not have the time to undertake the translation of site content so they rely on plugins like Google Translate which can be added to the firm’s website and will translate site content once a visitor selects his preferred language. Although convenient, these automated translation services can be detrimental to your business development goals.


Read more . . .


Wednesday, July 18, 2012

Including Support Staff on Your Attorney Website

A basic component of any legal website is the almighty attorney profile page. There are hundreds of articles devoted to drafting an effective attorney bio which conveys experience while engaging the reader. And while the subject of attorney profiles has been widely explored, discussion of whether or not support staff should be included on a law firm’s website has been rather limited.


Read more . . .


Thursday, July 12, 2012

Keep Email Addresses Off of Your Legal Website

During the site development phase, attorneys often ask us whether or not they should include their email addresses on their websites. Our answer is always resounding no! If you are considering adding an email address to your site (or already have one up there), we recommend that you reconsider.


Read more . . .


Tuesday, July 3, 2012

Fireworks on Your Website

When a prospective client stumbles across your website, you can be pretty certain that your site is not the only one they will visit. Chances are they will also check out three or four other local firms online. We hear from many practices that acknowledge this inevitable fate and state that they want the “wow factor” so they really stand out to prospective clients. As a team of marketing consultants and graphic designers, we love when firms want to move outside of the box but we’re often surprised by their vision for “standing out.”


Read more . . .


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