Attorney Marketing

A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication to their clients. If your firm is working to develop a logo in the year ahead, consider the following pointers:

Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do:

Most successful attorneys get a great deal of their business through referrals from past clients, colleagues and personal connections. For the most part, these professionals have made a great impression and have become synonymous with effectively resolving a certain kind of legal issue so when a former client hears of a friend who is going through a divorce, they are quick to recommend the lawyer that they once worked with on their own family law matter. In addition to providing excellent service, your firm must also keep in touch with your contacts so they don’t forget your name and instead are constantly reminded of your expertise. An effective top of mind marketing campaign is all about reconnecting with your contacts throughout the year so your name is the first thing that comes to mind when the need for a legal professional arises. In developing the best top of mind marketing strategy for your firm, consider the following questions:

To make sure you are able to launch an effective online marketing campaign in the year ahead, you need to ensure that you are familiar with the various marketing tools and online resources in your arsenal, especially if you haven’t used these systems in some time. Over the next few days, take the following steps so you’re well-prepared to kick off a dynamic marketing campaign in 2014:

For the past year, we’ve held educational monthly webinars covering a wide array of online marketing topics. In the year ahead, we’re teaming up with experts across the legal industry to present informative programs on an even more diverse group of topics. These online events are free to attend, and will undoubtedly give you expert insight into strategies and tools you can employ to propel your practice in the year ahead.

Happy New Year!  We hope that you had a wonderful celebration to ring in 2014.

To kick off the start of a New Year, and make sure you’re investing in the right providers and services which will yield positive results for your firm, we’ve prepared a list of questions to consider during the selection of an SEO consultant.

Over the past few years, we’ve seen countless attorneys fall victim to SEO scams. In hopes of achieving top spots in the search engines results pages, firms sink thousands of dollars each month into these campaigns which often can’t deliver on lofty promises of quick results and thousands of new visitors each month. Given the technical nature of SEO, many attorneys feel that they don’t know enough to make an educated decision and make sure they are getting the most bang for their buck. To help firms ask the right questions during the selection process, we’ve prepared a white paper addressing the various concerns and issues that attorneys should consider in their quest for knowledgeable SEO assistance. We encourage you to download the report and refer back to it, if you’re looking to hire an SEO consultant in 2014. 

Ah yes, it's that glorious time of year when the world is preparing to say goodbye to 2013 and welcome in 2014. The start of the New Year is seen by many as a perfect time to begin fresh and commit to a new goal whether that be to lose a few pounds, quit smoking or save more money. While we can’t help you shed your Christmas weight or assist with resisting the nicotine pull after your morning cup of joe, we can equip you with expert tips and resources to help you market your firm more effectively in the New Year. Over the next two weeks, we will supply you with expert insight into best practices and effective strategies to increase your online visibility in the months ahead. Subscribe to our blog e-mail list to have these tips delivered right to your mailbox each morning, or check back here to learn from our team of experts who have helped over 750 law firms achieve great online success.

More companies are ditching paper mailings for the holidays, opting instead to send their warm wishes via email. Many digital advocates argue that this form of outreach is less expensive, less time-consuming and better for the environment. If you have yet to plan for your holiday mailing, you may want to consider sending an e-blast with your warm holiday wishes to colleagues and friends. If you’re an Amicus Creative client, you can even use our e-newsletter distribution system (built right into your Site Manager account) for your holiday outreach, reaching hundreds, or even thousands, of contacts in just a few minutes. Below you’ll find some helpful tips on creating an effective digital greeting that spreads holiday cheer to recipients.

by Kris L. Canaday 

Paralegals, especially paralegal support providers, are some of an attorney’s top referral sources.

When I worked in private practice, I knew the attorneys in the office where I worked, but could really only speak to the abilities of the attorneys I worked with directly. In a general practice firm, I knew we had certain attorneys that worked in certain areas of law more than others did. That was it though. If someone asked me who I recommended as an attorney in a certain area of law, my ability to respond was sorely limited.

When I worked in-house, I not only had the opportunity to work closely with my in-house attorneys, but attorneys in our other offices, as well as outside counsel and counsel from around the state (and sometimes beyond) who represented related-interest parties. In this capacity, it was pretty easy to get a feel for which attorneys stood out from the rest. Working with so many attorneys in one capacity or another was a great experience because it broadened my horizons so much. Knowing so many attorneys and seeing how each of them approached their work made it easier to make recommendations.

LinkedIn can be a great way to connect with contacts. It can also be an excellent medium to share valuable content and ideas with your professional network. Very often, attorneys add their website and/or blog URL to their profiles and think this is sufficient. Unfortunately, that’s not the case. To effectively syndicate your copy, you’re going to need to be a bit more proactive.