Attorney Website Design Blog
Monday, May 18, 2015
Time to Say Cheese!
As we develop websites during the winter months, we often hear from clients who want to take photos of their staff and office buildings but, with the backdrop of bare trees and harsh weather, decide to wait for more favorable conditions. With warmer spring days here, it is the perfect time to schedule a shoot for your office with a local photographer. Here are a few things to consider:Read more . . .
Monday, May 04, 2015
Marketing Lessons Relearned
As a digital marketing agency, it’s not often that we’re challenged with a marketing project that really pushes us outside our comfort zone. On a daily basis, we design great websites, implement killer SEO campaigns and make some mean logos, and while each project presents its own unique challenges, marketing basics and our unique experience allows us to bring real value, and peace of mind, to each one. Recently, however, we decided to create a radio campaign where we would highlight our services to professionals. Our own marketing team had never created a radio spot, and while it was undoubtedly challenging (and a bit scary), the project allowed us to step into our clients’ shoes and reminded us of the very same marketing lessons we often try to share with the attorneys we serve.
We thought we’d share a few of these valuable lessons:Read more . . .
Wednesday, April 22, 2015
Chicago Bound for NACBA’s Annual Convention
This week, members of the Amicus Creative team will be heading to the Windy City for the National Association of Bankruptcy Attorneys’ 23rd Annual Convention. This great event attracts over 1,000 legal professionals from across the country, providing attorneys with a slew of educational programs and connecting them with vendors who offer valuable tools to market and manage their law practices.
Amicus Creative is a member benefit partner of NACBA and the “Preferred Website Developer of NACBA Members”. Representatives will be at the conference to give attendees an inside look at our innovative online marketing suite for bankruptcy lawyers which includes attorney-written content, an integrated attorney blogging system, an interactive debt calculator and a comprehensive e-newsletter management system. NACBA Members can save as much as 47% off of the website development fee and receive discounted monthly maintenance and hosting fees.
If plan to be at the show, we’d love to see you; you can find us at booth #82!
Wednesday, April 08, 2015
No SEO or SEM Requirements Here
Over the past few years, a number of web developers serving the legal industry have started to require that clients have an ongoing search marketing campaign or search engine optimization plan. Essentially, if you don’t want to pay the price of these services, they don’t want your business. Some might argue that from a business perspective, this makes sense. After all, large SEM campaigns and SEO services can be incredibly lucrative. At Amicus Creative, however, we refuse to take this approach; while SEO or SEM services are an option, they’re not a requirement. Here’s why:Read more . . .
Tuesday, March 31, 2015
The Key Elements of Animation
If you take a trip around the web, and visit the websites of companies, organizations and even government entities, you’ll find that many contain animation. Simply defined, animation is a simulation of movement created by a series of rotating photos or frames. For many years, web animation was largely synonymous with Flash (it was created using Adobe’s Flash Animation software). However, as we detailed in a blog several years ago, HTML5 animation is now the prevailing technology allowing animation to be experienced across all devices.
Animation can be a great way to showcase the different strengths of your law firm, highlight multiple practice areas, showcase big settlements that you’ve attained for clients or can be subtly integrated to add a more professional feel to the design. If you’re contemplating animation for your practice’s website, consider the following:Read more . . .
Thursday, March 05, 2015
While much of the country has spent the past month shoveling out and trying to stay warm, the Amicus Creative team has been working around the clock to create awesome websites for the attorneys we serve. In the month of February alone, we launched 16 new sites! Below you’ll find a small sampling of our winter wonders:Read more . . .
Thursday, February 26, 2015
Under Construction Pages on Your Firm's Site
In your time on the web, you’ve undoubtedly stumbled across an “under construction” page. All too often, these place holders include a generic message to visitors to “check back soon” along with a photo of a construction cone or a stick figure in a hard hat. While some of these graphics may be cute, these templates don’t help the visitor learn a thing about your practice.Read more . . .
Friday, February 20, 2015
Should I put my firm’s videos on YouTube?
If you’re like the majority of Americans (78% to be exact), you likely watch a video on the web at least once per week. Video hosting and sharing sites like YouTube have made it easy to post videos and disseminate them to the masses, revolutionizing video marketing for all businesses, including law firms. We often hear from attorneys who have videos, or are looking to create them, and question whether YouTube is the right medium for their firm.Read more . . .
Wednesday, February 11, 2015
Did Your Site Get a D? The Dangers of Automated Website Graders
Every so often, we get a panicked call from one of the attorneys we work with. Our client has been contacted by an online marketing company who ran his site through their “industry leading website grader” and his site got a failing grade of a D. As you can imagine, our response is one of less concern and reassurance that the site is not in any way a failure. After all, we’ve been doing this for years and we know how to develop an effective website. So what’s the deal with these automated website graders?Read more . . .
Friday, February 06, 2015
Improve Your Visibility on the Web with These Great Events
At Amicus Creative Media, we don’t just make great websites; we provide our clients with the tools and resources they need to create an effective marketing campaign that continuously generates new business for their practices. One of the ways in which we do this is by offering educational programs for the legal community, and we’ve lined up a number of great events in the weeks ahead. Be sure to register soon - space is limited!Read more . . .
Monday, January 26, 2015
Google Warns About Mobile Usability Issues
Last week, webmasters around the globe received a notice from Google warning them of mobile usability issues. These warnings were emailed and posted in users’ Webmaster Tools accounts. The warnings included a full report of the non-mobile friendly pages on the site in question along with a list of the problematic components on the offending pages. The reports highlighted issues like “small font size” and “touch elements too close”; while these site elements may not be problematic on the larger screen of a PC, they are not ideal for a visitor trying to access or navigate around a site on the smaller screen of a handheld device.Read more . . .