Attorney Website Design Blog
Friday, March 07, 2014
Guest Blogging 2.0
For years, guest blogging was promoted as a way to get inbound links to your site, increasing visibility with the blog’s readers and also with the search engines. If you have a website, you’ve probably been contacted by a professional (in all likelihood, an SEO consultant acting on behalf of the professional) offering to share his or her expertise on your blog; they promise a high-quality, original post for absolutely nothing. What’s the catch you ask? Read more . . .
Tuesday, February 25, 2014
NJSBA Solo & Small Firm Conference
This Saturday members of the Amicus Creative team will be on hand at the New Jersey State Bar Association’s Solo and Small Firm Conference in Morristown. Founded by an attorney at a small law firm, Amicus Creative has always had a keen understanding of the marketing challenges endured by solo practitioners and small firm attorneys. To address these unique concerns, we’ve created a comprehensive online marketing system that allows firms to streamline their marketing efforts and cut costs. As an Affinity Partner of the New Jersey State Bar Association, all members receive a 15% discount on the setup fees of a comprehensive website. If you will be in attendance, we encourage you stop by our table to meet our team and learn more about our industry-leading online marketing tools designed to propel your practice.
Wednesday, February 19, 2014
How Do I Optimize Blog Posts for the Search Engines?
Most law firms want their sites to rank better with the search engines. In discussing SEO, we consistently preach the power of a dynamic content strategy, recommending that attorneys add fresh content on a regular basis. One way to do this is by setting up a blog and posting to it frequently. On many occasions, we’ve had clients ask us what they can do to optimize their blog posts for the search engines. In truth, if you’re writing your blog posts for the search engines, you’re doing it all wrong. If you want a successful blog that helps to increase your visibility on the web, consider the following:Read more . . .
Tuesday, February 11, 2014
Thinking of Outsourcing to Support Services? What you need to know.
At Amicus Creative Media, the vast majority of our clients are solo practitioners and small law firms with fewer than ten attorneys. We know first-hand the challenges and time limitations that come with working in a small firm which is why we’re so pleased to be co-hosting a webinar on 03/18/2014 on outsourcing to support services. This webinar will be led by Kris Canaday, founder of Integrative Legal Support. Kris has more than 15 years' experience in the legal field and has dedicated several of those to providing expert paralegal services to overworked law offices.
In this webinar, you’ll learn what to look for and what to consider so you can confidently secure support services that will help you regain a work/life balance and move your practice to the next level. This event is free to all members of the legal community. Register online!
Friday, January 31, 2014
Providing a Great Discount to Utah State Bar Members
Amicus Creative is thrilled to be a new Member Discount Provider of the Utah State Bar Association, extending a great discount to 10,000 attorneys and judges throughout the state. Members will now save 25% off of the website setup fee, empowering more law firms to build a powerful online presence to help get them recognized, retained and referred. All websites include captivating designs, unlimited revisions, an extensive content library and integrated site tools. Members can learn more about this offer by visiting www.amicuscreative.com/utah.
We’ve also partnered with the New York State Bar Association, New Jersey State Bar Association, Rhode Island Bar Association, Kentucky Bar Association and State Bar of Texas to extend a discount to members of these great organizations.
Tuesday, January 28, 2014
Does your website feature online scheduling?
If you’re like most attorneys, you have a receptionist answering calls and support staff scheduling appointments for your office during business hours. But what happens after-hours, or over the course of a weekend, when a visitor is perusing your site and wants to schedule an appointment?
Over the past few years, the web has seen an influx in services like ZocDoc that allow for convenient scheduling for healthcare providers. These sites have grown in popularity because they allow web surfers to accomplish their goal– arrange a time to speak with a professional regardless of the time of day. Of course, this idea of self-scheduling is a bit more problematic for attorneys. Before an initial consultation is scheduled, you likely want to have a more in-depth understanding of the legal matter at hand so you can run a conflict check and make sure your office is the right fit. So what’s the best solution?
At Amicus Creative, we offer firms an online consultation request where site visitors can give a bit of background information and indicate the best days/times for an appointment (without actually scheduling one). The submitted information is immediately sent to the firm who can then run a conflict check, consult the most up-to-date calendar, and confirm the request date/time (or propose an alternative). This system is the perfect solution for firms who want to give site visitors the flexibility of scheduling an appointment after hours but retain ultimate control over their calendars.
Contact us today to learn more about this great feature.
Friday, January 24, 2014
LinkedIn for Lawyers
Last week, we hosted a webinar on "Harnessing the Power of LinkedIn", exploring the ways in which attorneys can use this social network to effectively connect and engage with colleagues. We were fortunate to have Allison Shields, president of Legal Ease Consulting and one of the authors of LinkedIn in One Hour for Lawyers, Second Edition, share her expert insight. Allison shared valuable tips on optimizing your profile to effectively showcase your experience and credentials, connect with individuals and groups on the network, and key ethical considerations to keep in mind.
If you couldn’t join us for the live event, we encourage you to check out this presentation on demand to learn how you can create a more powerful presence on the “world’s largest professional network
Thursday, January 16, 2014
URL Advertising: Are you doing enough?
If you’ve created a professional website with high-quality content, you want to take every opportunity to showcase it to the world. Unfortunately, far too many attorneys miss valuable opportunities to promote their websites to contacts in everyday communications. Consider the following places to include your URL:Read more . . .
Tuesday, January 14, 2014
Creating a Logo for Your Law Firm
A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication to their clients. If your firm is working to develop a logo in the year ahead, consider the following pointers:Read more . . .
Monday, January 13, 2014
5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts
Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do:Read more . . .
Friday, January 10, 2014
Hope to See You at Heckerling!
Next week, Amicus Creative Media is hitting the road to attend the 48th Annual Heckerling Institute on Estate Planning in Orlando, FL. This industry-leading event, hosted by the University of Miami School of Law, draws estate planning attorneys, wealth advisors and accountants from across the country.
Working with over two hundred estate planning firms over the past few years, we welcome the opportunity to attend this event to connect with current clients and meet new attorneys who are looking to build a more powerful web presence. If you will be in attendance, please visit booth 229 to meet a few members of our great team and learn about our online marketing tools to propel your practice to new heights.