Attorney Website Design Blog
Friday, September 19, 2014
Convenience and Peace of Mind with Page Versioning
At Amicus Creative Media, we’re always looking for ways to improve our services and make the practice of online marketing more efficient and effective for all of the firms we have the pleasure of serving. We often hear from attorneys who have made changes to their websites and then, for whatever reason, need to revert back to the old version of the page before it was updated. To help with this request and give firms the option to press the “reset button” on website copy and images, we are pleased to store all versions of clients' home pages, practice area pages and custom pages in their respective Site Manager accounts.
This functionality allows firms to view all past versions (including copy and images), along with the corresponding date and time of each update. Reverting back to an older version can be done with just a click of a button. This is just another way in which Amicus Creative helps firms to more efficiently manage their websites and deliver greater peace of mind in their marketing efforts. Contact us to learn more about this feature!
Wednesday, September 17, 2014
We’re Co-sponsoring a Free CLE for N.Y. Attorneys
At Amicus Creative, we are committed to serving as a reputable source of online marketing information and delivering value to the legal community. On October 30th, we will be co-sponsoring a free CLE for N.Y. Attorneys. The course will consist of two sections: 1) Effective (and Ethical) Online Marketing and 2) Issues that May Arise when Using an Expert Witness. Our CEO Fred Cohen will be sharing his insight and experience in online marketing as the presenter of the first section. Attendees will be eligible to receive 1 hour of ethics and 1 hour of skills credits for the successful completion on the course. This event is free to all licensed N.Y. attorneys but space is limited. Be sure to reserve your spot today!
Tuesday, September 16, 2014
And the Winners of the 2014 WebAwards Are...
Each year, the Web Marketing Association holds its annual WebAwards, evaluating websites across 96 different industries. Each site is reviewed by 3 or more judges evaluating a number of site components including design, innovation, technology and ease of use. We’re so pleased to announce that four websites developed by Amicus Creative were recognized in this year’s competition!
The following websites received awards for “Legal Standard of Excellence”:
TrustBuilders Law Group
Manos & Associates, P.L.
Pozzuolo Rodden, P.C.
The site for Attorney Allan Weinberg received an award for “Outstanding Website” which is awarded to industry-leading sites that receive an impressive score of at least 60 points (out of a possible 70).
While just four of our clients’ sites took home awards this year, we know that all 800 firms that we serve are winners, working hard to deliver high quality information to their clients and colleagues, and we’re so grateful to share in their successes each and every day!
Friday, September 12, 2014
Search Engine Marketing Webinar
If you’re like most attorneys, you’ve probably been approached by an SEO consultant about search engine marketing (SEM) or pay per click (PPC) campaigns which they claim can help to generate high-quality leads for your firm in a matter of days. While the promise of new business can be alluring, these campaigns can be incredibly costly and, if not executed correctly, they can decimate your marketing budget and generate underwhelming results. In a few weeks, we will be hosting a webinar on search engine marketing and whether it is worth the investment for your law practice.
During the presentation, we’ll explore:
- The key components of a successful campaign
- Budget and CPC
- Setting reasonable goals
- Conversions and measuring effectiveness
- Going at it alone or hiring professional assistance
This event is free for all legal professionals. Register online.
Monday, September 08, 2014
A Summer of Wonderful
We have a lot of joyous moments at Amicus Creative Media: having a new attorney join the Amicus Creative family, watching the firms we work with grow and of course, launching a new website. This summer was truly a great season of highs and we got to experience all of the above; most notably, we launched 50 new websites! Now it’s not the number that gets us excited, it’s the fact that 50 practices have incredible websites that will allow them to connect with prospective clients, colleagues and current clients, and help them build a powerful web presence.
Below you’ll find a small sampling of some of our summer launches:
Borowsky & Hayes LLP, a San Francisco Business & Civil Litigation Firm: borowsky.com
Kirkpatrick Law Firm , Palm Beach, FL Estate Planning & Employment Attorneys: palmbeachflattorney.com
Law Offices of Savin & Bursk, a San Fernando Valley, CA Litigation Firm: savinbursklaw.com
Longman & Van Grack, a full service Maryland law practice: lvglawfirm.com
Plotnick Law, Tampa Bay Area Criminal Defense & Family Law Attorneys: plotnicklawfirm.com
Kazbay Law Firm, a New York-based International Law Firm: kazbaylaw.com
Fearnley, Martin & McDonald, a Memphis, TN Law Firm that specializes in Real Estate Closings: fmmlawfirm.com
Eager for more? Check out our portfolio to see some of our other recent launches and start dreaming up what you perfect site might look like.
Tuesday, September 02, 2014
Email Addresses on Your Firm’s Website
Not just an annoyance but a downright security threat
Most law practices build websites to be found by prospective clients and generate new leads. With these firms, the main objective is to encourage site visitors to make contact (and come in for a consultation) so naturally they take great efforts to bold the telephone number and prominently display a contact form. We are often asked whether attorneys should also include their email addresses on their respective websites, after all, isn’t that the ultimate sign of accessibility? Our stance has always been no, but in the wake of increased malware email campaigns, our response to that question is a resounding NO.
Here’s why your email address should NOT be included on your firm’s website:Read more . . .
Friday, August 29, 2014
Could Your Law Practice’s Site be Deindexed?
Many attorneys invest thousands of dollars in search engine optimization (SEO) campaigns in an attempt to improve their ranking in the search engine results and increase their firms’ visibility on the web. On several occasions, we’ve written about black hat techniques that are often employed by SEO consultants; while these strategies may produce quick results, once they are discovered by the search engines, the consequences can be devastating to a firm’s online presence resulting in the ultimate penalty – having your website deindexed.Read more . . .
Wednesday, August 20, 2014
From Humble Beginnings to #507!
Each year, Inc. compiles a list of the fastest-growing private companies in America. We are so pleased to announce that Amicus Creative Media made the 2014 list, coming in at #507! We are so grateful to all of our amazing clients and partners who have supported us along the way.Read more . . .
Thursday, August 07, 2014
New Top Level Domains Are Coming. Should Your Firm Care?
Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) announced nearly 1,300 new Top Level Domains that are being released throughout 2014. In the world of online marketing, there has been much discussion surrounding these new internet properties and how they will impact websites and SEO.Read more . . .
Tuesday, July 29, 2014
What Law Firms Can Learn from Virgin America
For seven consecutive years, Virgin America has topped the list for the best domestic airline in the United States. The company is often applauded by leisure and business travelers alike for superior customer service, industry-leading in-flight entertainment and sleek cabin design. Branson’s team can now add another skill to its already impressive resume – killer website design.
Several weeks ago, Virgin America unveiled a completely revamped website designed to help customers book flights faster, regardless of whether the user was doing so from his office desktop or from a mobile device on his way to the airport. While attorneys aren’t in the business of selling airline tickets, there are some key takeaways from the redesign that can be applied to all web design, even that of legal professionals.Read more . . .
Tuesday, July 22, 2014
Are Your Contact Forms Keeping Visitors from Contacting You?
We often hear from attorneys who have a significant number of visitors to their websites but fail to get a steady number of contact inquiries through the site each month. If you’re one of these attorneys, you may painstakingly analyze your Analytics data, carefully re-read each page to ensure there are no offensive typos and even contemplate whether your attorney profile photo is scaring them away. One important component that is often overlooked by law firms during this review, however, is the contact forms throughout the website.Read more . . .