Attorney Website Design Blog
Tuesday, July 29, 2014
What Law Firms Can Learn from Virgin America
For seven consecutive years, Virgin America has topped the list for the best domestic airline in the United States. The company is often applauded by leisure and business travelers alike for superior customer service, industry-leading in-flight entertainment and sleek cabin design. Branson’s team can now add another skill to its already impressive resume – killer website design.
Several weeks ago, Virgin America unveiled a completely revamped website designed to help customers book flights faster, regardless of whether the user was doing so from his office desktop or from a mobile device on his way to the airport. While attorneys aren’t in the business of selling airline tickets, there are some key takeaways from the redesign that can be applied to all web design, even that of legal professionals.Read more . . .
Tuesday, July 22, 2014
Are Your Contact Forms Keeping Visitors from Contacting You?
We often hear from attorneys who have a significant number of visitors to their websites but fail to get a steady number of contact inquiries through the site each month. If you’re one of these attorneys, you may painstakingly analyze your Analytics data, carefully re-read each page to ensure there are no offensive typos and even contemplate whether your attorney profile photo is scaring them away. One important component that is often overlooked by law firms during this review, however, is the contact forms throughout the website.Read more . . .
Thursday, July 10, 2014
Why Your Click Here Links Are Cringeworthy
This year, the World Wide Web turns 25 years old! In the quarter of a century since its launch, it has become a staple in households and businesses across the country, and web users are more sophisticated than ever. Despite these advances, far too many website administrators continue to employ “click here” as the anchor text for their links. If you’re one of the many attorneys who do this, it’s time to reconsider your linking strategy. Here’s why: visitors to your website understand that hyperlinked text (indicated by blue underlined text and cursor that changes to a hand when hovered over) is to be clicked on; don’t insult their intelligence by stating the obvious.
Consider the following:
In his most recent work, Michael Smith explores the complex structure of the Isochedra Virus.
In his most recent work, Michael Smith explores the complex structure of the Isochedra Virus. Click here to read this publication.
Would you know to click on the link in the first sentence? So do your visitors.
Tuesday, June 24, 2014
A Few of Our Spring Success Stories
As much of the Northeast and Midwest thawed out from a VERY long winter, the Amicus Creative team was hard at work launching new sites for over 40 law firms! The development process of a new site is always an amazing experience – we have the opportunity to learn more about a firm and work as a team to bring their vision to life. The most exciting time, however, comes on the day we launch a new site knowing that the firm has unlimited potential to build a powerful web presence and the ultimate vehicle to drive this campaign.
Below you’ll find a few of the great new websites that we developed, and launched, this spring:
Cohen Family Law in Phoenix, AZ: CohenFamilyLaw.com
NYC Attorney Michael J. Redenburg: MJRLaw-NY.com
Child Safety Law, A Division of Sawicki & Lauten, L.L.P : ChildSafetyLaw.com
Little Rock Estate Planning Firm Hyden, Miron & Foster, PLLC.: HMFLaw.net
The Duffey Law Firm in Boca Raton, FL: TheDuffeyLawFirm.com
Can’t get enough? Check out more masterpieces on our portfolio page.
Friday, June 20, 2014
Success Is in the Details
Over the past decade, there have been thousands of articles written on what makes an effective attorney website. These articles stress the importance of a professional design, well-written attorney profiles and high quality pages detailing your areas of practice; what they often fail to highlight, however, are the minor details which can make a world of difference to prospective clients. If you’re developing a new site or looking to improve your current one, consider the following:
Office AccessibilityRead more . . .
If you’re in a big city, things like parking and proximity to public transportation can be a deal breaker for some prospective clients; be sure to include these details. You may also want to highlight whether your office is fully wheelchair accessible and include photos of your space.
Wednesday, June 11, 2014
Hosting a Seminar?
Firms often host free seminars as a way to share their expertise with the community and connect with prospective clients. While attorneys spend a great deal of time fining tuning their talking points and Power Point presentations, they very often overlook the steps needed following the event – the almighty follow-up. If you’re hosting an event, consider the following connection tools which will help to create a relationship on the day of the seminar and long after it’s over.Read more . . .
Thursday, June 05, 2014
What Are Your Website Visitors Really Looking For?
With major advances in technology, marketers have more resources and data at their fingertips than ever before. Google Analytics is one of the great tools allowing webmasters to better understand visitor behavior and improve their websites to increase traffic and shift behavior patterns.Read more . . .
As we develop websites for attorneys, we are often asked what exactly visitors are looking for when coming to a legal site. While this differs greatly by practice area and even by geographic location, Analytics data has allowed us to identify a number of pages which almost always top the most visited list. If you are looking to strengthen your practice’s web presence, take time to carefully develop graphics and messaging for the following heavily visited pages on your site:
Wednesday, May 28, 2014
We’re Co-Sponsoring a Free CLE for NY Attorneys!
Next week, Amicus Creative Media will be co-sponsoring a free CLE for NY attorneys. The presentation, led by our CEO Fred Cohen, will explore effective marketing strategies for law firms and examine some key ethical considerations that attorneys must be mindful of when it comes to advertising. This course is appropriate for both newly admitted and experienced attorneys.
Registration is free but space is limited! Learn more and sign up today.
Tuesday, May 06, 2014
We’ve Teamed up with the CBA to Offer Members a Great Discount
We’re thrilled to be the newest Member Discount Provider of the Connecticut Bar Association, offering members of the organization a 15% discount off of our website setup fee. This great savings will help over 9,000 legal professionals throughout the state build comprehensive websites that help to get their firms in front of prospective clients and connecting with referral sources. All websites we develop feature captivating designs, powerful content and interactive tools that engage visitors.
The Connecticut Bar Association joins a select group of State Bars who offer this great marketing discount to members including the New York State Bar Association, New Jersey State Bar association, Rhode Island Bar Association, Kentucky Bar Association and the State Bar of Texas.
Friday, April 25, 2014
Celebrating 7 Years!
After a brutal winter with one too many snow days and bitterly cold temperatures, many people across the country have welcomed this April with open arms and a giant sigh of relief. At Amicus Creative Media, we always celebrate this month. Seven years ago, we opened our doors, vowing to create effective attorney websites and today we can proudly say that we’ve done just that, helping over 750 law firms build a powerful online presence. While we certainly weren’t the first to build legal sites, we were the first to build everything from our streamlined development process to our comprehensive content management system and our approach to unparalled white glove service with one main goal in mind - to make online marketing more efficient for the firms we serve.
As we reflect on the past few years, we’re so very grateful to all of the clients, colleagues and partners who have helped us spread the word and show the legal industry how website development should be done. And while we’re proud of the work we’ve done, and more importantly what our clients have accomplished, we will never be the type of company that rest on its laurels. In the months ahead, you can be sure that we will continue to add to our extensive content library, further enhance our interactive site tools and develop even more resources to help attorneys take their practices to new heights. Here’s to another wonderful 7 years!
Friday, April 18, 2014
Immigration Attorney Spotlight: David H. Jacobson
Here at Amicus, the hardworking and compassionate attorneys that we work with always inspire us. We had the opportunity to speak with David Jacobson, an Immigration Attorney at the law firm Fuller and Fuller, LLP. Surrounded by the ever-present diversity of individuals while growing up in New York, David was inspired at a young age to pursue this area of law. As David gave us a full insight into his New York City law firm, we learned how dedicated he truly is to his work.Read more . . .