Attorney Website Design Blog
Monday, September 28, 2015
If you remember only one thing about SEO, remember E.A.T.
In speaking with attorneys about search engine optimization, we’ve received thousands of questions about the process. Many want to know what exactly it is, how it’s done, what works and what doesn’t. In discussing the necessity for high-quality information, many attorneys are quick to question how the search engines are actually able to crawl each website and decipher good information from subpar content. Once we had an attorney comment that Google must employ millions of web surfers to do this well.Read more . . .
Thursday, September 24, 2015
Google’s Agency Day in NYC!
Last week, several members of the Amicus Creative team attended Agency Day hosted by Google. This exclusive event invites a number of select Google Partners to join members of the search engine’s Account Strategy team for a day of education and networking. Along the way we learned quite a few fun facts and helpful tidbits that we wanted to share with you:Read more . . .
Monday, September 14, 2015
What Colors Represent Your Firm?
What is your favorite color? It’s a seemingly straightforward question that we’ve all been asked. Most people are quick to answer with a simple blue, green or red. When we pose this question to our clients during the design consultation, we often encounter a similar response from clients who haven’t really given it much thought and instead go with the norm. They explain that they want their site colors to be blue and gray or white and blue; they’ve taken their cues from competitors and assume that these colors must be optimal for performance. The truth is that most of the neutral color schemes have been overused and they fail to serve their purpose.Read more . . .
Friday, September 04, 2015
Amicus Creative Takes Home Another Webaward
For the second consecutive year, Amicus Creative Media has won a WebAward for Outstanding Website in the Legal Industry. In this annual competition, a panel of judges reviews thousands of websites across 96 industries, evaluating design, navigation and usability. This year, only four websites were selected to the Outstanding Website category in the highly competitive legal industry and we’re thrilled that the website for Hendrick, Rascoe, Zitron & Long, LLC was among those selected.
This award winning site, which is the virtual home of a highly-respected estate planning practice in Atlanta, combines captivating design with intuitive navigation and highly informative copy. Please help us in celebrating the wonderful designers and project managers who helped to develop this dynamic website. And a huge thank you goes out to this firm and its amazing attorneys who put their trust in us with such an important element of their marketing strategy; we are so grateful to be able to bring our clients’ visions to life.
Tuesday, August 18, 2015
Amicus Creative Named to the Inc. 5000 List for Second Consecutive Year
Each year, Inc. Magazine ranks the fastest-growing privately held companies in the United States. For a second consecutive year, Amicus Creative Media has earned a spot on this list coming in at # 1415 with 293% growth over the past three years. Read more . . .
Wednesday, August 12, 2015
No One Trick Pony
Once upon a time (really about ten years ago, which in internet time, equates to approximately 90 human years), Amicus Creative Media was founded by a small firm attorney who was frustrated with the limited website options for law firms. Many of the services were prohibitively expensive and few failed to provide attorneys with a comprehensive marketing platform. Amicus Creative was launched to fill this void and provide a reasonably priced all-in-one solution for the modern practice.Read more . . .
Monday, August 03, 2015
When it comes to real estate (and website development) you shouldn’t rush into anything
If you’ve ever been in the market for house, you’ve probably been warned that you shouldn’t make any decisions in haste. Realtors and seasoned homeowners are quick to tell you that while you can always move, it’s never a simple process. A move is expensive, time-consuming and you can never predict whether it will be a seller’s market, if you do want to list your new home in just a few years. The same can be said of website development.Read more . . .
Thursday, July 23, 2015
“Coming Soon” Isn’t a Content Strategy
We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and a “coming soon” label. Of course, their intentions are always good, and while they plan to tackle this content down the road, this task is rarely accomplished in a timely fashion, if ever at all. If you find yourself tempted to launch your website with a coming soon label, consider the following:Read more . . .
Tuesday, July 14, 2015
Do you know the answers to these important marketing questions?
Larger law firms usually have CMOs, business analysts and a team of accountants who are the numbers people. Unfortunately, solo practitioners and small firms usually don’t have this luxury, and in addition to practicing law, attorneys in these boutique practices must also double as business development experts.
Every day, we meet attorneys who are just hanging out their shingles and struggle to know exactly which questions they should be asking and what data they should regularly analyze to assess the health of their practices and business development goals. Below, we’ve compiled a list of questions that all business owners, including attorneys, should be able to answer with ease. Read more . . .
Thursday, July 09, 2015
Pro-tip: Formatting Content on Your Firm’s Website
Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while others give a webmaster full management capabilities with the option to add or delete pages and even do more advanced tasks like manage upcoming events or an e-newsletter distribution list. One complaint we often hear from attorneys who work with even the most user-friendly systems is that the formatting of the content is incredibly difficult to control. Read more . . .
Tuesday, June 30, 2015
Everything, and we mean everything, should link back to your site
Recently one of our clients subscribed to a third party e-newsletter service for elder law attorneys. The service provides practice-area specific content for its clients and sends out branded e-newsletters to the firm’s contacts. There were a number of links within the body of the e-newsletter encouraging the recipient to read more. Generally, this isn’t a bad strategy; it can help to get contacts onto your website where there are more ways to engage with your firm. Unfortunately, in this case, the links to “learn more” took the reader to a third party site which was managed by the e-newsletter service (though it was co-branded for the firm). In clicking on any links within this third-party site, the reader was then directed to a hub for elder law content which also featured a directory of local elder law attorneys. In this case, the attorney unknowingly created an action path for contacts which may have ultimately led them to a competitor’s site.Read more . . .