Tuesday, May 08, 2012 Don’t Be a Victim of Your Website’s Success2308.jpg)
You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast. Read more . . .Tuesday, April 24, 2012 Designating an In-house “Webmaster” for Your Firm’s Website
When firms see our Site Manager they are often blown away; it’s easy to use and packed with marketing tools in a single interface. To familiarize our clients with our unique content management system, we schedule a one on one orientation during the development phase to give them a comprehensive lesson on making changes to their websites and utilizing the integrated features such as our Seminar Management tool and E-newsletter feature. Often the entire office, including attorneys and support staff, join in to learn the tool. And while it’s a great idea to get everyone onboard and familiar with the technology employed, it’s important that you designate one person on your team to be the office “webmaster.” Read more . . .Tuesday, April 17, 2012 Tips to Help You Conquer the Dreaded Attorney Profile Page5803.jpg)
In theory, writing your attorney profile should really be the easiest part of building your new website, but for many of our firms, the development comes to halt as the attorneys put off drafting their biographies for inclusion on the site. The truth is, most people don’t like talking about themselves and they find it challenging to present their background in a way that is interesting and engaging to a complete stranger. Here are a few simple steps which will help you put pen to paper: Read more . . .Thursday, February 16, 2012 But I get all of my business through referrals...7305.jpg)
When we give presentations to attorneys, we inevitably hear one or two say “I get most of my business through referrals, I don’t need a good website (or a website at all for that matter).” What these attorneys fail to realize is that a firm’s website is not only a business generating tool but also a big part of the firm’s overall appearance and reputation. Even firms bursting at the seams with new clients need to have a good website. Here’s why... Read more . . .Thursday, January 26, 2012 Website Photos Are Worth a Thousand Words 9470.jpg)
One of the law firms that we work with recently contacted us to let us know that a prospective client had called them after finding the site in a Google search. The web visitor said that he felt a sense of immediate comfort when landing on the home page explaining that he could relate to the photos used (featuring middle aged caregivers and their senior parents). After just a few moments on the site, he called to schedule an initial consultation and later retained the firm. Read more . . .Thursday, December 29, 2011 What’s your 2012 Website Resolution?6851.jpg)
With the New Year just days away, you’ve probably already decided upon your New Year’s Resolution. Like many, you might have vowed to drop a few pounds, spend less money eating out or promised yourself that you will finally master that guitar that has been taunting you for years. And while setting a New Year’s resolution is generally related to personal betterment, it is also a good idea time to reflect on the need for improvement in your professional life and set goals for your practice in 2012.
Very often in day to day operations, the firm’s marketing plan and the online cornerstone of that plan, the firm’s website, takes a back seat to the “billable work.” Unfortunately when this happens, most firms lose their marketing momentum and it can be difficult to regain even when business slows down. To help you get started once again and set your 2012 website resolution, consider the following... Read more . . .Tuesday, December 13, 2011 Developing a Tagline for Your Law Firm’s Marketing Efforts 9733.jpg)
During our initial design consultation, we often ask our new clients if they have a tagline, or quite simply a motto, that they have used to describe their firms in past marketing pieces. Many times, they respond with the following: “I’d love to develop a tagline but I don’t know where to start.” Developing a tagline can undoubtedly be difficult. After all, how do you summarize what your firm is all about in a few words? In this post, you'll find a few pointers to help you get started and get the creative juices flowing. Read more . . . |