#Confusedbysocialmedia: A Beginner’s Course for Attorneys Just Venturing into the World of Twitter, Facebook and LinkedIn
June 20, 2013, 2:00pm – 3:00pm EST
If you've recently attended a CLE course or networking event, you've likely encountered the buzz surrounding social media in the legal industry. Given this surge in popularity, many marketers now agree that it’s no longer sufficient to have a website for your practice but you also need to grow a presence on Twitter, Facebook and LinkedIn. During this presentation, we’ll closely examine the basics of each social network and provide you with insight into whether your firm should jump on the bandwagon (spoiler alert- we don’t think all firms should). During this presentation, we’ll explore:
- The difference between Twitter, Facebook and LinkedIn
- What you need to keep in mind when outsourcing your social media marketing
- How social media affects your firm’s SEO
- Basic social network etiquette
- Tips to get you started
- Finally explain what a hashtag is and how it should be used
At the conclusion of the presentation, we’ll have a brief Q&A session where we will address your pressing questions and concerns.
Register online
Converting Website Visitors Into Leads: Defining and Strengthening your Call to Action
August 15, 2013, 2:00pm – 2:30 pm EST
Many firms have an attractive website that gets a good number of visitors each month but not a good number of leads. Far too often, these websites fail to have an effective call to action which engages prospective clients. During this free webinar, we’ll discuss:
- Defining your target audience
- Tailoring a call to action to spark interest and address their concerns
- Highlighting your call to action on your website
- Measuring effectiveness with Google Analytics
- The almighty follow-up
At the conclusion of the presentation, we’ll turn over the floor and answer all of your questions about effectively engaging website visitors.
Register online
Utilizing Google+ Business (formerly Google Local) to Enhance Your Firm’s Online Visibility
October 10, 2013, 2:00pm-3:00pm EST
While many firms have a local listing with Google, few take full advantage of all of the many features offered by Google +. During this presentation, we’ll explore the basics of local searches within Google and discuss:
- How your firm can set-up (or revamp) a potent Google + Listing
- Showcase how videos, photos and timely posts can be used to increase visibility in local searches
- Explore the link between your firm’s website and your Google+ page
- The link between your Google+ page and SEO
During the presentation, we’ll take your questions and share ideas.
Register online |