Upcoming Webinars for Attorneys

Developing An Effective E-Newsletter Campaign to Supercharge Referrals

December 4, 2013, 1:00pm-2:00pm EST

Many attorneys spend thousands of dollars each year on advertising, sinking big bucks into online directories, website development and search engine optimization with one main goal: to get more clients. While it’s absolutely critical for firms to attract new clients to ensure continued success, it’s equally important that attorneys devise and implement a consistent top of mind marketing strategy to get in front of past clients and colleagues, fostering referrals and drumming up repeat business.

During this presentation, we'll explore the various components of an effective e-newsletter campaign which can be the most efficient way to stay in touch with all of your contacts throughout the year. We'll discuss:

  • How to identify your target audience and create quality content
  • How to organize recipients and get prospective clients to sign up
  • The anatomy of a good e-newsletter
  • Different distribution systems including an inside look into Insight in Motion, the only e-newsletter system designed exclusively for attorneys
  • Ethical considerations

Register online 





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